⚡ GoGoSing

Birthday marketing

Customers & Marketing · 4 min read

The booking form asks guests for a birthday (optional). Those birthdays accumulate in your customer list, and birthday groups are the best bookings in the business: bigger parties, longer stays, higher spend, and they pick the venue weeks ahead.

The monthly routine

  1. Create a birthday coupon, say BDAY20 at 20% (see coupons).
  2. Open Customers and filter to birthdays next month. Next month, because people plan birthday parties 2–4 weeks out. This-month is often too late.
  3. Select them and Send Coupon via Email.
Filtering customers by upcoming birthdays
Filtering customers by upcoming birthdays
The coupon is not really the point. The reminder is. "Your birthday is coming, your room is waiting" wins over venues that never wrote, discount or no discount. The 20% just gives them permission to book the bigger room.